Digital Marketing Reference

  “Content is King” you’re probably aware of this phrase. Content has become more alive than ever. A piece of content can serve the objective to the audience or business. However, it becomes a challenge to make that content alive enough to be visible and on the charts. It is crucial to distinguish the processes involved within content marketing. Some companies keep a shorter form of the process that really doesn’t give the effectiveness. Here are few of the content marketing processes that can help you in getting the connection over the web. Staffing - Staffing should be done in a work to enhance the effectiveness of the objective. An organisation can hire an external copywriter for the topics. For the content that needs analysis or it involves data driven results can be done by the in-house copywriting team. Understanding - The heartbeat of the process, this is the very important part where the team needs to select the right content to be published. Research always helps as it gi...

May 4th 2020 came as a surprise to all the digital marketers as Google announced the core update amidst the Coronavirus Pandemic. Overnight, Google changed the algorithms, and marketers woke up with a bag full of updations. Not just one, the “Core Update” affected a lot of sites. Websites that were ranking at the top and driving all the traffic suddenly came to a halt and some sites that were not performing very well gained a good amount of traffic. If you own a website, be it E-commerce or for personal blogging, and it is also the source of your earning, then it becomes mandatory to get a hand on Google Core Updates and get your work going. But you don’t have to panic, here are 5 things that you need to check out after this update. 1. Get a look at your Google Analytics data Google Analytics gives you the free tools that you need to analyze data for your business in one place. Google Analytics is an important tool to look out after this update as it give...

If there’s one thing that business owners with products and services to be sold online need to have is a good e-commerce website. In the current scenario, its imperative and just cannot be ignored. Gone are the days when people used to travel miles to fetch their favorite products and services, now is the time of technology feasibility, the more feasible a product higher are the chances of it to get sold. Therefore, if there’s one thing that business owners need to take as a priority is designing a reliable and a good e-commerce website development so that their product is seen online and have a good selling probability. However, owning and maintaining an e-commerce site are two different stories. Here are a few points you must take consideration while getting into e-commerce business 1) Keep It Minimal, Don’t Overload It With Unnecessary Elements E-commerce website must have one sole purpose and that is to sell the product. Therefore, the designer must keep in mind to not f...

Ever since the arrival of Social Media, the marketing and socialising trends is changing drastically. Facebook, Twitter, Instagram, and LinkedIn are not just the platforms for socialising anymore, they have become a source of full-fledged marketing for majority of people and organizations. In yester years, where electronic and print were the only media for promotions and branding, social media has taken over all these giants recently. 2020 undoubtedly is going to be a very important year for the growth of social media as more brands will be indulging and focusing their marketing strategy towards social media. Here are a few trends that are going to flourish in 2020: Influencer Marketing As the name suggests, social media influencers, according to their niche influence people to buy a certain product or try a new service. With thousands and even million of followers, they gain a huge fan base and along with “Trust” and this is what every marketer wants. Companies and ...

India, being the second-largest country in the world, can be expected to have a high usage of digital platforms. But there are some overwhelming facts about India’s pacing growth in the digital milieu that is going to make it one of the most dominating leaders in the digital sphere across the globe. From the past few years, access to the internet has become quite feasible. According to the statistics, internet users in India have already crossed the mark of 500 million, which is vast in numbers. As of now, digital marketing is growing at a rate of 25-35% every year. If we only consider the social media consumption of the users, it is India who has the largest Facebook population in the world. All digital marketing platforms have gained immense relevance in the field of marketing and advertising. Services like SEO, content marketing, social media, video marketing, email marketing, etc. have contributed to becoming the most reliable sources in successful marketing strategie...

There are millions of websites being launched every year and SEO is an important tool in making those websites rank on Google. SEO strategies are very important as websites should be in sync with the terms of Google searches. Knowing SEO trends is integral to formulate a strategy for content marketing and investments in the SEO domain. Good content and fast loading times will still remain relevant. It is well-known that even a one second delay in loading a web page can cause the viewer to leave the page and cost you money. Influencer marketing can be harnessed for results Influencer marketing is perhaps the most important trend of SEO 2020. Viewers are irritated by intrusive advertisements but take kindly to authentic reviews from influencers. Influencers are people with a large number of followers in the social media space. They are respected and trusted. Influencer marketing has seen a tremendous surge in the last couple of years and will continue to rule the roost. They not ...