Digital Marketing in India: Facts and Figures
India, being the second-largest country in the world, can be expected to have a high usage of digital platforms. But there are some overwhelming facts about India’s pacing growth in the digital milieu that is going to make it one of the most dominating leaders in the digital sphere across the globe. From the past few years, access to the internet has become quite feasible. According to the statistics, internet users in India have already crossed the mark of 500 million, which is vast in numbers. As of now, digital marketing is growing at a rate of 25-35% every year. If we only consider the social media consumption of the users, it is India who has the largest Facebook population in the world. All digital marketing platforms have gained immense relevance in the field of marketing and advertising. Services like SEO, content marketing, social media, video marketing, email marketing, etc. have contributed to becoming the most reliable sources in successful marketing strategie