Digital Marketing in India: Facts and Figures

India, being the second-largest country in the world, can be expected to have a high usage of digital platforms. But there are some overwhelming facts about India’s pacing growth in the digital milieu that is going to make it one of the most dominating leaders in the digital sphere across the globe.

From the past few years, access to the internet has become quite feasible. According to the statistics, internet users in India have already crossed the mark of 500 million, which is vast in numbers. As of now, digital marketing is growing at a rate of 25-35% every year.

If we only consider the social media consumption of the users, it is India who has the largest Facebook population in the world.

All digital marketing platforms have gained immense relevance in the field of marketing and advertising. Services like SEO, content marketing, social media, video marketing, email marketing, etc. have contributed to becoming the most reliable sources in successful marketing strategies.

Its quite evident that the changes in traditional marketing methods have bought digital marketing to this point where it holds a very bright future in India. From the Government’s initiative od “Digital India” to reach global markets through the platforms, it has become people’s first choice to promote their business.

Let’s have a look at some surprising facts & figures of digital marketing in India:

1.    According to a survey, by the financial year 2020, the revenues through digital marketing will be doubled as compared to the fiscal year 2015.

2.    During Digital India week, the Prime Minister of India stated that by 2020, the country would produce over 20 lakh jobs in the very field of digital space.

3.    By 2020, the growth of digital advertising of the country will exceed INR 255 Billion bar.

4.    The number of mobile internet users is expected to reach to 829 million by 2021, which was 420 million in the year 2017.

5.    The country will witness an upswing in automated mediums like AR/VR, artificial intelligence, robotics, etc.

6.    The advent of the digital sphere has opened up more opportunities to start their businesses with low investments.

These facts are just a gist to the infinite possibilities digital marketing carries inside its bag. There’s no skepticism that it is going to grow even more in the coming years, and Digital Marketing will eventually become the most powerful way of marketing soon.

About the Author

Amit Mathur is a digital marketer and an associate at Finessse Interactive – a digital marketing agency based in Delhi, India. When he is not working, he loves to write blogs, spend time with pets and read novels.