5 Things You Need to Check After Google Core Update

May 4th 2020 came as a surprise to all the digital marketers as Google announced the core update amidst the Coronavirus Pandemic. Overnight, Google changed the algorithms, and marketers woke up with a bag full of updations.

Not just one, the “Core Update” affected a lot of sites. Websites that were ranking at the top and driving all the traffic suddenly came to a halt and some sites that were not performing very well gained a good amount of traffic.

If you own a website, be it E-commerce or for personal blogging, and it is also the source of your earning, then it becomes mandatory to get a hand on Google Core Updates and get your work going.

But you don’t have to panic, here are 5 things that you need to check out after this update.

1. Get a look at your Google Analytics data


Google Analytics gives you the free tools that you need to analyze data for your business in one place. Google Analytics is an important tool to look out after this update as it gives you precise insights about your website.

It will help you in getting info about the data and traffic generated before and after the Core update. It also tells you about the organic traffic generated, location of the traffic, the device they visited your website with and how long did they spend on your site including the time they took on each page.
By comparing this data, you will get to know if your traffic has increased or decreased after the Core Update and give you a better understanding of what steps can you take to drive more engagement. 

2. Sign up for Google’s free Webmaster Course


Google offers a lot of free online courses that you can sign up for in order to gain a better and professional knowledge of digital marketing.
Courses Google Webmaster offers are:
Helps you in creating high-quality websites
Offers thorough learning of SEO and Keyword Search
Helps in making your site mobile friendly
Helps developers
You can learn more about Google Core Update May 2020 Impact and Outcomes here. 

3. Hire a Digital Marketing Expert


If you are new in the website business then hiring an expert will be the smartest move currently. Google Core Updates need a precise understanding of how Google algorithms work and only an expert will be able to do it for you.
Hire someone who can conduct a full site audit for you and;

Run a competitor check
Search relevant keywords for your site
Summarise existing issues
Suggest strategies to increase traffic

To get Professional Help you can always opt for any Leading SEO Company and do Search Engine Optimization job for your website.

4. Review your Google Search Console Data & Results


Search console tools improve the traffic on your site by fixing issues, and also help in improving your search results. Take out the insights and inspect what changes have occurred in the data after ‘the Core Update. With Google’s free Search Console tool, you can:

Find out the impressions on your site
Clicks you have received
Trends up to 16 months
What keywords your website is ranking for

5. Carry out a competitor research


Take a tour in the vicinity of your competitors. How can you do that? Simple!
Type keywords or phrases that are related to your business, not your company name but the products or services you provide and see what appears in your search results. The SERP will include information about what strategies your competitors are adopting. Through Adwords you will know if they running ads on their websites, and what kind of content (images, videos, reviews) are they using to rank on top.

For Better result Always take an expert opinion. Get help from Digital Marketing Company to boost your ranking and avoid getting penalized by Search Engine .

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