Top 5 Social Media Trends 2020


Ever since the arrival of Social Media, the marketing and socialising trends is changing drastically. Facebook, Twitter, Instagram, and LinkedIn are not just the platforms for socialising anymore, they have become a source of full-fledged marketing for majority of people and organizations. In yester years, where electronic and print were the only media for promotions and branding, social media has taken over all these giants recently. 2020 undoubtedly is going to be a very important year for the growth of social media as more brands will be indulging and focusing their marketing strategy towards social media.

Here are a few trends that are going to flourish in 2020:

  1. Influencer Marketing

As the name suggests, social media influencers, according to their niche influence people to buy a certain product or try a new service. With thousands and even million of followers, they gain a huge fan base and along with “Trust” and this is what every marketer wants. Companies and agencies are opting for influencer marketing more and more as it helps in developing brand image and gaining relevant audience. 2020 is going to prove a boon for micro-influencers as they can connect with their audiences on a personal level, which ultimately creates more trust.

So, if you own a business and looking forward to make it brand then you must collaborate with influencers for a rapid growth.

  1. Video Content 

All social media platforms are flooded with video content these days. People want to watch more and more videos than anything else. Therefore, different companies and agencies are hiring video content creators so they can improve the brand image and increase engagement on their pages. In 2020, videos are obviously going to remain one of the most used tools for marketing, specially the shorter ones. Since the watch time of humans have been decreasing year after year, marketers are creating content that is short and crisp so that people stay until a video is finished. Therefore, if you want to expand your audience make sure you create videos that interest them. Youtube, TikTok, Facebook, and Instagram are the few social media platforms where your video marketing has higher chances of delivering.

  1. TikTok Domination  

As we talked about the dominance of video marketing on social media platforms, there’s one portal which is currently reigning over all the platforms and that’s TikTok. Since it has come into existence, the app has gained users at the speed of a bullet. TikTok has made video creation simple and fetchable for everyone. Gen Z and millenials are the main target audience of the app but there are people from older age groups that are increasing everyday. Its no more just for personal amuse rather marketing giants are using TikTok advertising as one of their biggest tools to promote their product/service.

  1. User Generated Content (UGC)  

User Generated Content is the type of content that is created or put up by a user on social media platforms. And it seems that UGC has a bright future since most of the companies these days give shoutouts to people who promote their services (directly or indirectly). Also, it is easy for the audience to develop faith around a common man or user instead of trusting direct selling from marketers since we all know the intention behind their promotions.

  1. Social Purchasing

Shopping is fun until you don’t have to update your information and login details time and again. It has been observed how people leave their products in cart and switch on to doing different things. The advent of social purchasing has proved beneficial for sellers as well as purchasers. People can shop directly from social media apps without any hassle of filling in details again. So, if you are an Ecommerce company and still haven’t gone for social purchasing then do it right away to take your business to different heights. 

About the Author

Amit Mathur is a digital marketer and an associate at FinessseInteractive – an SEO agency based in India. When he is not working, he loves to write blogs, spend time with pets and read novels. 

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