Digital Marketing Reference

If there’s one thing that business owners with products and services to be sold online need to have is a good e-commerce website. In the current scenario, its imperative and just cannot be ignored. Gone are the days when people used to travel miles to fetch their favorite products and services, now is the time of technology feasibility, the more feasible a product higher are the chances of it to get sold. Therefore, if there’s one thing that business owners need to take as a priority is designing a reliable and a good e-commerce website development so that their product is seen online and have a good selling probability. However, owning and maintaining an e-commerce site are two different stories. Here are a few points you must take consideration while getting into e-commerce business 1) Keep It Minimal, Don’t Overload It With Unnecessary Elements E-commerce website must have one sole purpose and that is to sell the product. Therefore, the designer must keep in mind to not flood

Ever since the arrival of Social Media, the marketing and socialising trends is changing drastically. Facebook, Twitter, Instagram, and LinkedIn are not just the platforms for socialising anymore, they have become a source of full-fledged marketing for majority of people and organizations. In yester years, where electronic and print were the only media for promotions and branding, social media has taken over all these giants recently. 2020 undoubtedly is going to be a very important year for the growth of social media as more brands will be indulging and focusing their marketing strategy towards social media. Here are a few trends that are going to flourish in 2020: Influencer Marketing As the name suggests, social media influencers, according to their niche influence people to buy a certain product or try a new service. With thousands and even million of followers, they gain a huge fan base and along with “Trust” and this is what every marketer wants. Companies and

India, being the second-largest country in the world, can be expected to have a high usage of digital platforms. But there are some overwhelming facts about India’s pacing growth in the digital milieu that is going to make it one of the most dominating leaders in the digital sphere across the globe. From the past few years, access to the internet has become quite feasible. According to the statistics, internet users in India have already crossed the mark of 500 million, which is vast in numbers. As of now, digital marketing is growing at a rate of 25-35% every year. If we only consider the social media consumption of the users, it is India who has the largest Facebook population in the world. All digital marketing platforms have gained immense relevance in the field of marketing and advertising. Services like SEO, content marketing, social media, video marketing, email marketing, etc. have contributed to becoming the most reliable sources in successful marketing strategie

There are millions of websites being launched every year and SEO is an important tool in making those websites rank on Google. SEO strategies are very important as websites should be in sync with the terms of Google searches. Knowing SEO trends is integral to formulate a strategy for content marketing and investments in the SEO domain. Good content and fast loading times will still remain relevant. It is well-known that even a one second delay in loading a web page can cause the viewer to leave the page and cost you money. Influencer marketing can be harnessed for results Influencer marketing is perhaps the most important trend of SEO 2020. Viewers are irritated by intrusive advertisements but take kindly to authentic reviews from influencers. Influencers are people with a large number of followers in the social media space. They are respected and trusted. Influencer marketing has seen a tremendous surge in the last couple of years and will continue to rule the roost. They not