Digital Marketing Reference

Let's get down to the important part. What should you do if one of the new updates has affected you? You should first analyze the time period in which your rankings have changed. You'll be able see the update that affected you. This is crucial because depending on which update you received, you will need to take different actions to recover. Strategy for How to recover from Google Spam Updates You can rest assured that spam updates will not affect you if you have a legitimate, trustworthy website that follows Google's webmaster guidelines. Are you still convinced that you were affected by the ranking drops on June 23 and 28? First, make sure your website isn't hacked. This is unlikely but it is a common scam to spread malware and spam through legitimate websites. Google provides instructions on how to check if your website has been hacked. Even if everything seems fine, and your website has not been compromised by a cyber-attack or other threats, it is worth c...

Just like other sectors or businesses, Educational institutes need to market their brand. Thanks to technologies and advancements that made their ways much easier. Today, several digital marketing companies help institutes to compete with other schools and colleges to stand apart from their competitors. We all know the school and college goers are more adapted to gadgets, hence they are more into finding information digitally. Whatever the work, either they need to do school homework or find references from major college projects, they prefer Google as the best source of information.   It won’t be wrong to say that this trend will not end, and people will love to have digital information as fast as possible. That is the only reason why the Educational sector should seriously take into account to bond with students with the best digital marketing strategies for the Education Industry .   Pro Tips For Digital Marketing in Education Industry   1.    ...

  COVID-19 pandemic and resulting indoor stays have changed everything, including how we use the Internet and our relationship with it. Since this epidemic age has made us go digital, the usage of social media networks has quickly become a critical interaction tool for information formation, distribution, and consumption. This was expected to be the far-reaching result of the pandemic.  At the same time, people are leaving no stone unturned to minimize the impact of the pandemic on their businesses. The retailers, manufacturers, and wholesalers have already started using social media to take advantage of new opportunities to boost their online sales. The social media marketing services India has proven to be a great support for such businesses. We are familiar with the fact how social media user behavior is working amid the COVID-19 pandemic. But we are still not sure how users will interact with social media after this pandemic. To help you understand it better, here, we...

  “Content is King” you’re probably aware of this phrase. Content has become more alive than ever. A piece of content can serve the objective to the audience or business. However, it becomes a challenge to make that content alive enough to be visible and on the charts. It is crucial to distinguish the processes involved within content marketing. Some companies keep a shorter form of the process that really doesn’t give the effectiveness. Here are few of the content marketing processes that can help you in getting the connection over the web. Staffing - Staffing should be done in a work to enhance the effectiveness of the objective. An organisation can hire an external copywriter for the topics. For the content that needs analysis or it involves data driven results can be done by the in-house copywriting team. Understanding - The heartbeat of the process, this is the very important part where the team needs to select the right content to be published. Research always helps as it gi...

May 4th 2020 came as a surprise to all the digital marketers as Google announced the core update amidst the Coronavirus Pandemic. Overnight, Google changed the algorithms, and marketers woke up with a bag full of updations. Not just one, the “Core Update” affected a lot of sites. Websites that were ranking at the top and driving all the traffic suddenly came to a halt and some sites that were not performing very well gained a good amount of traffic. If you own a website, be it E-commerce or for personal blogging, and it is also the source of your earning, then it becomes mandatory to get a hand on Google Core Updates and get your work going. But you don’t have to panic, here are 5 things that you need to check out after this update. 1. Get a look at your Google Analytics data Google Analytics gives you the free tools that you need to analyze data for your business in one place. Google Analytics is an important tool to look out after this update as it give...

If there’s one thing that business owners with products and services to be sold online need to have is a good e-commerce website. In the current scenario, its imperative and just cannot be ignored. Gone are the days when people used to travel miles to fetch their favorite products and services, now is the time of technology feasibility, the more feasible a product higher are the chances of it to get sold. Therefore, if there’s one thing that business owners need to take as a priority is designing a reliable and a good e-commerce website development so that their product is seen online and have a good selling probability. However, owning and maintaining an e-commerce site are two different stories. Here are a few points you must take consideration while getting into e-commerce business 1) Keep It Minimal, Don’t Overload It With Unnecessary Elements E-commerce website must have one sole purpose and that is to sell the product. Therefore, the designer must keep in mind to not f...

Ever since the arrival of Social Media, the marketing and socialising trends is changing drastically. Facebook, Twitter, Instagram, and LinkedIn are not just the platforms for socialising anymore, they have become a source of full-fledged marketing for majority of people and organizations. In yester years, where electronic and print were the only media for promotions and branding, social media has taken over all these giants recently. 2020 undoubtedly is going to be a very important year for the growth of social media as more brands will be indulging and focusing their marketing strategy towards social media. Here are a few trends that are going to flourish in 2020: Influencer Marketing As the name suggests, social media influencers, according to their niche influence people to buy a certain product or try a new service. With thousands and even million of followers, they gain a huge fan base and along with “Trust” and this is what every marketer wants. Companies and ...