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Digital Marketing in India: Facts and Figures

India, being the second-largest country in the world, can be expected to have a high usage of digital platforms. But there are some overwhelming facts about India’s pacing growth in the digital milieu that is going to make it one of the most dominating leaders in the digital sphere across the globe. From the past few years, access to the internet has become quite feasible. According to the statistics, internet users in India have already crossed the mark of 500 million, which is vast in numbers. As of now, digital marketing is growing at a rate of 25-35% every year. If we only consider the social media consumption of the users, it is India who has the largest Facebook population in the world. All digital marketing platforms have gained immense relevance in the field of marketing and advertising. Services like SEO, content marketing, social media, video marketing, email marketing, etc. have contributed to becoming the most reliable sources in successful marketing strategie

SEO 2020: Do’s and Don’ts

There are millions of websites being launched every year and SEO is an important tool in making those websites rank on Google. SEO strategies are very important as websites should be in sync with the terms of Google searches. Knowing SEO trends is integral to formulate a strategy for content marketing and investments in the SEO domain. Good content and fast loading times will still remain relevant. It is well-known that even a one second delay in loading a web page can cause the viewer to leave the page and cost you money. Influencer marketing can be harnessed for results Influencer marketing is perhaps the most important trend of SEO 2020. Viewers are irritated by intrusive advertisements but take kindly to authentic reviews from influencers. Influencers are people with a large number of followers in the social media space. They are respected and trusted. Influencer marketing has seen a tremendous surge in the last couple of years and will continue to rule the roost. They not