Digital Marketing Reference

  Artificial intelligence (AI) is fast, transforming consumer search for local businesses. If you have ever asked your phone, “Where is the best coffee shop near me?” and receive personalized, correct answers in seconds, it is AI in action. Businesses that want to remain visible must adapt to AI-powered local searches, or they risk falling behind. AI-Powered Search: More Than Just Keywords  It is no longer enough to just stop your website with local keywords. Google AI now understands search intent, or what users mean when they write a query. A search for “affordable dentist near me” will highlight practitioners with transparent pricing, positive reviews, and handy locations. To stay competitive, organizations must generate clear, relevant, and intent-driven content that meets the needs of their users. Hyper Personalized Local Search Results AI takes into account more than simply your search query, it also considers your behavior, location, and preferences. For example, if two...

Marketing has evolved over the past few decades from isolated and siloed analogue channels to a number of interconnected digital and data-driven platforms and touch-points that aid in customer understanding, connection, and nurturing through the sales and marketing funnel with personalized messaging at pertinent touch- points. Today , digital marketing has become a key driving force behind many businesses' marketing strategy and is increasingly being augmented by AI, which we previously touched on in the scope of artificial intelligence (AI) in digital marketing. AI may be used in marketing in a variety of ways, as was previously discussed, such as recommendation systems that offer curated recommendations based on a customer's past search and purchase behavior or similarity to other customers, or predictive analytics which can be used to anticipate actions such as purchase or churn likelihood, to help marketers improve the customer experience, retain customers and secure sales....

A career in digital marketing can be extremely rewarding, both financially and emotionally. However, as with any other industry, there are certain steps you need to take to be successful.  Digital Marketing as a Career Here are 10 steps to help you get started in digital marketing. 1. ADVANCE YOUR SOCIAL MEDIA KNOWLEDGE Social platforms are more than just posting about your day to day life or finding a filter to enhance your selfies. Get an understanding of how the brands are interacting with the potential target audience on the social platforms and making the most of the opportunities to increase their sales and build long-term relationships. Take a moment to understand the importance of all platforms to succeed.    2. CONNECT WITH OTHERS THROUGH LINKEDIN We are quite aware of the importance of networking. Linkedin is one platform where you can get in touch with industry experts and at the same time stay updated on the latest trends and news. Keep your profile up to date...

Let's get down to the important part. What should you do if one of the new updates has affected you? You should first analyze the time period in which your rankings have changed. You'll be able see the update that affected you. This is crucial because depending on which update you received, you will need to take different actions to recover. Strategy for How to recover from Google Spam Updates You can rest assured that spam updates will not affect you if you have a legitimate, trustworthy website that follows Google's webmaster guidelines. Are you still convinced that you were affected by the ranking drops on June 23 and 28? First, make sure your website isn't hacked. This is unlikely but it is a common scam to spread malware and spam through legitimate websites. Google provides instructions on how to check if your website has been hacked. Even if everything seems fine, and your website has not been compromised by a cyber-attack or other threats, it is worth c...

Just like other sectors or businesses, Educational institutes need to market their brand. Thanks to technologies and advancements that made their ways much easier. Today, several digital marketing companies help institutes to compete with other schools and colleges to stand apart from their competitors. We all know the school and college goers are more adapted to gadgets, hence they are more into finding information digitally. Whatever the work, either they need to do school homework or find references from major college projects, they prefer Google as the best source of information.   It won’t be wrong to say that this trend will not end, and people will love to have digital information as fast as possible. That is the only reason why the Educational sector should seriously take into account to bond with students with the best digital marketing strategies for the Education Industry .   Pro Tips For Digital Marketing in Education Industry   1.    ...

  COVID-19 pandemic and resulting indoor stays have changed everything, including how we use the Internet and our relationship with it. Since this epidemic age has made us go digital, the usage of social media networks has quickly become a critical interaction tool for information formation, distribution, and consumption. This was expected to be the far-reaching result of the pandemic.  At the same time, people are leaving no stone unturned to minimize the impact of the pandemic on their businesses. The retailers, manufacturers, and wholesalers have already started using social media to take advantage of new opportunities to boost their online sales. The social media marketing services India has proven to be a great support for such businesses. We are familiar with the fact how social media user behavior is working amid the COVID-19 pandemic. But we are still not sure how users will interact with social media after this pandemic. To help you understand it better, here, we...